LiveRamp Broadens OpenAI Partnership to Enable First-Party Data Targeting
· 12h ago · Originally reported by Search Engine Journal
LiveRamp has expanded its collaboration with OpenAI to allow advertisers to use first-party data for more precise audience targeting. This move aims to enhance the effectiveness of ad campaigns by leveraging AI-powered insights while maintaining data privacy.
Why it matters
This development is important because it shows how AI can be integrated with privacy-compliant data to improve digital advertising outcomes, potentially setting new standards for targeting and personalization.
Explain it like I’m new here
It's like using your own guest list to send party invites, but now a smart robot helps you pick who gets which invite.
Read the original at Search Engine Journal
Terms in this story
First-party data
First-party data is information a company collects directly from its own customers or audience, such as purchases, sign-ups, app use and site behaviour, through its own channels.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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