7-Eleven Australia Introduces Its Own Retail Media Network
· 15h ago · Originally reported by Convenience & Impulse Retailing
7-Eleven Australia has launched a retail media network, allowing brands to advertise directly to shoppers through its stores and digital channels. This move enables the convenience retailer to monetize its customer data and offer targeted advertising solutions to partners.
Why it matters
Retail media networks are a growing trend, giving retailers new revenue streams and advertisers access to valuable shopper audiences. This development highlights how even convenience chains are entering the digital advertising space.
Explain it like I’m new here
It's like 7-Eleven putting up special billboards and ads inside their stores and apps, so brands can talk to shoppers right where they buy snacks.
Read the original at Convenience & Impulse Retailing
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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