Sabio Holdings Looks to Political Ad Season and Programmatic Expansion After H1 Loss
· 23h ago · Originally reported by kalkine.ca
Sabio Holdings, Inc. reported a loss for the first half of the year and is now focusing on the upcoming political advertising season and growth in programmatic advertising to improve its financial performance. The company is betting that increased ad spending during elections and continued programmatic adoption will help drive revenue.
Why it matters
Political ad cycles and programmatic advertising are major revenue drivers for ad tech firms, especially after periods of weak performance. How companies like Sabio adapt can signal broader industry trends.
Explain it like I’m new here
Sabio is hoping that more ads during election time and smarter online ad buying will help them make more money after a tough start to the year.
Read the original at kalkine.ca
Terms in this story
Go deeper
Related stories
Microsoft Advertising Integrates with HubSpot Ahead of Holiday Season
Microsoft Advertising has launched a new integration with HubSpot, aiming to streamline campaign management for marketers as the holiday season approaches. This partnership is expected to help advertisers more easily connect their CRM data…
OpenX Hires John Rogers as Senior VP of Global Publisher Development
OpenX has named John Rogers as its new senior vice president of global publisher development. Rogers, who previously worked at Roku overseeing global programmatic partnerships, brings over 25 years of experience to the role.
Viant Expands Direct Access Offering Amid Analyst Ratings Update
Viant Technology has expanded its Direct Access product, which is likely aimed at enhancing how advertisers and agencies interact with its platform. The news coincides with updated analyst ratings for Viant's stock, reflecting market…
OpenX Appoints John Rogers as SVP of Global Publisher Development
OpenX has hired John Rogers, a former Roku executive, to serve as Senior Vice President of Global Publisher Development. Rogers will oversee efforts to expand and strengthen relationships with publishers worldwide.
Lacuna Introduces Integrated Programmatic Advertising Ecosystem
Lacuna has launched a new platform designed to unify various aspects of programmatic advertising into a single ecosystem. The offering aims to streamline the buying, selling, and management of digital ads for advertisers and publishers.
Haleon Expands Advertising with Programmatic Digital Out-of-Home
Haleon is moving into programmatic digital out-of-home (DOOH) advertising, signaling a shift beyond traditional small screen formats. This approach allows the company to automate and optimize ad placements on digital billboards and screens…