AI Tools Influence Consumer Research in the Middle of the Marketing Funnel
· 20h ago · Originally reported by Beet.TV
Consumers are increasingly using AI tools to research, compare, and validate products, rather than to discover new brands or complete purchases. This shift in behavior is changing how brands approach the middle stage of the marketing funnel.
Why it matters
Understanding how AI impacts consumer decision-making helps brands adapt their advertising strategies to better engage potential buyers during the research phase.
Explain it like I’m new here
It's like shoppers using a smart robot to help them pick between sneakers, but not to find new brands or actually buy the shoes.
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