Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 6m ago.
Best Buy Ads is broadening its advertising offerings by moving further into commerce media and connected TV (CTV). This expansion signals the retailer's commitment to leveraging its customer data and digital platforms for more targeted…
McDonald’s is testing commerce media initiatives in the United States, marking its entry into the digital advertising space. The trial aims to leverage McDonald’s customer data and digital platforms to deliver targeted ads and promotions.
Gray has raised its projection for political ad revenue in the third quarter of 2026, now expecting between $188 million and $195 million. This adjustment reflects stronger-than-anticipated demand for political advertising on its platforms.
Convenience store chains are increasingly developing and managing their own retail media platforms. By taking ownership, these retailers aim to directly connect brands with shoppers through in-store and digital advertising channels.
A recent survey by Lob indicates that 62% of US consumers feel more cautious about digital ads due to AI. The study also notes a rise in trust for print advertising, with 34% now viewing it as more reliable than digital formats.
iHeart leads the podcast market with 65.9 million weekly downloads, significantly surpassing Audioboom. The majority of top podcast shows are sold through iHeart, while SiriusXM is notably absent from the top rankings.
Walmart appears to be increasing its investment and attention in the retail media sector. This move suggests the company is aiming to capitalize on the growing trend of retailers offering advertising solutions to brands within their…
Delta Air Lines is starting an advertising business, following a similar move by United Airlines. This initiative signals a growing trend among airlines to monetize their customer data and digital platforms through advertising.
Publishers are being pushed to make increasingly consequential decisions about AI. Allow this crawler. Block that one. License another. Update robots.txt. Protect premium content. Negotiate with an AI platform. Yet... The post Blocking AI…
NEW YORK — Gen Z may have grown up with smartphones, streaming services, social media feeds and algorithms that know what they want before they’ve finished wanting it. Apparently, they still like radio. That’s one of the findings…
Local advertising has always traded on reach. What’s changing is the precision with which local brands can now find their audiences. But as with all advertising, the details depend on the measurement infrastructure. “Relevancy is great…
The retail shelf has always been competitive. AI is making it smaller. “AI is showing a smaller selection of products to consumers than they would see if they were walking down the aisles of the store or even searching on Amazon,” Blake…
AppLovin is currently involved in a lawsuit related to its use of artificial intelligence. Despite this legal challenge, some analysts suggest the company's stock remains reasonably valued.
For more than a decade, publishers have been telling policymakers that something is fundamentally wrong with the digital advertising marketplace. Now, after years of antitrust litigation against Google, a federal... The post The Google ad…
The company’s technology is available in Adobe Firefly and Photoshop
Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form creator content consumed on connected TVs, but they lack the intelligence to validate where audiences are actually…
A career in advertising can feel like a series of technological tsunamis. First came the internet, then the shift to mobile, and now the industry is navigating the powerful currents of artificial intelligence. Each wave has demanded a…
Young audiences divide their attention across more platforms and content formats than any previous generation. Yet their sports interest appears to be growing even as their consumption becomes more fragmented.... The post How publishers…
The newsletter platform that helped spark the creator economy’s subscription wave is now chasing advertising dollars. Substack has begun building out a formal brand partnerships operation, betting that the trust and depth its writers…
Commerce media’s growth is showing no signs of slowing. According to an EMARKETER forecast, that category is on track to account for more than one in every four dollars allocated to digital advertising overall. But for commerce brands…
The proposed settlement includes concessions to protect editorial independence of CBS and CNN, film output levels, workers impacted by layoffs and restrictions on cable network price hikes
The possible deal, which was immediately criticized by some opponents, includes protections for CNN and CBS and establishes output levels for film production.
Publishers don’t need another reminder that search referral collapsed. Most have already rebuilt around social, syndication, and streaming. Many of our top publisher clients are seeing seven to eight figures... The post To monetize more…