Spectrum Reach’s Bill Herman: Local Advertisers Now Have More Opportunities Than Ever Before
· 4d ago · Originally reported by Beet.TV
Local advertising has always traded on reach. What’s changing is the precision with which local brands can now find their audiences. But as with all advertising, the details depend on the measurement infrastructure. “Relevancy is great, but making sure that the measurement is included is even more important. That way…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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