DSPs, SSPs, exchanges, auctions, curation and the pipes of automated buying.
Amazon Ads announced new features at its unBoxed conference, including Full-Funnel Campaigns and DVA+, aimed at broadening programmatic advertising access. The updates focus on increasing transparency and giving advertisers more control…
The upcoming e4m Real Time Programmatic Summit will highlight the growing role of artificial intelligence, data, and programmatic advertising in the digital marketing landscape. Industry leaders are expected to discuss advancements and…
PubMatic CEO Rajeev Goel explores how artificial intelligence could reduce complexity in ad tech. He suggests that AI agents may soon replace humans in key decision-making roles within programmatic advertising.
A group of industry professionals will gather at the e4m Programmatic Summit to discuss strategies for brands to leverage first-party data in digital advertising. The event aims to explore practical approaches for brands to maximize the…
VIOOH has partnered with TuMedio to introduce programmatic digital out-of-home (DOOH) advertising solutions across Spain and Portugal. This collaboration aims to make DOOH inventory more accessible to advertisers through automated…
LiveRamp has enabled the use of CRM-based audience segments within ChatGPT Ads. This integration allows advertisers to target their existing customer lists when running campaigns on the ChatGPT platform.
VIOOH has formed a partnership with TuMedio to enable programmatic buying of digital out-of-home (DOOH) advertising inventory in Spain and Portugal. This collaboration aims to make premium outdoor digital ad spaces more accessible to…
Concord, a platform focused on media buying execution, has appointed Rémi Lemonnier, co-founder of Scibids, as an advisor. Lemonnier is recognized for his early work in applying AI to media buying.
Grand Visual has merged its ad tech business into a newly formed company called Qdot. This move is intended to streamline its technology offerings and create a focused entity for its advertising technology solutions.
Unilever and WPP Media reported a 24% increase in unique reach and a 25% drop in cost per viewer during early tests of vertical video ads on Google DV360. The test focused on evaluating the effectiveness and efficiency of vertical video…
A recent analysis highlights that despite advances in automation, media buying processes continue to depend on a set of established manual terms. The discussion spans across search, audio, and financial aspects of digital advertising…
Advertisers are now able to purchase YouTube Shorts ads in tandem with open web ad inventory, broadening their reach across platforms. Meanwhile, Meta's new AI agent, Muse, is drawing attention to the risks of relying too heavily on…
Artificial intelligence is increasingly automating decisions in programmatic advertising, shifting how control and transparency are managed. The ability for publishers to observe and understand these automated processes is becoming a key…
The e4m Real Time Programmatic Summit is set to take place, with a focus on artificial intelligence, data, and programmatic advertising. Industry leaders are expected to discuss the latest developments and strategies in these areas.
Overwolf has introduced a system that maps media-brief audiences using gameplay data from over 5,000 video games. The platform collects more than 3 billion gameplay signals from 113 million monthly players across eight markets, aiming to…
Google has consolidated the process for purchasing vertical video ads within its Display & Video 360 platform. This update aims to streamline how advertisers access and manage vertical video inventory across various channels.
AI-powered media buying agents are now able to utilize AudienceMix data segments through an MCP server integration. According to AudienceMix, one DSP is reporting high match rates and paid rate claims, though human traders still retain…
Billy Hartman of ART19 highlights how programmatic technology is making podcast advertising more scalable and efficient. Instead of manual negotiations with individual shows, brands can now automate ad placements across multiple podcasts.
Media Prima has unified its digital audio operations by partnering with Triton Digital. This move aims to streamline audio content management and distribution across its digital platforms.
VIOOH and Arla Foods have collaborated to showcase the performance benefits of programmatic digital out-of-home (DOOH) advertising. Their efforts highlight how automated buying can drive measurable results for brands in outdoor advertising…
AIMarX presented its latest AI-powered programmatic advertising technologies at DMEXCO 2026, focusing on tools that aim to deliver measurable growth for global advertisers. The company highlighted advancements in automation and data-driven…
CANNES, France – Premium brands can’t convert consumers through culture simply by buying their way into the right event. They must understand why people care about it, offer something meaningful and appear at precisely the right moment…