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Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 3m ago.
OpenEPG™ Index, Aug. 2026, Ranking 580k+ Streaming TV Shows: Lifetime's 'NCIS' Tops Large-Screen (CTV)…
National news outlets captured 59% of streaming TV ad spend on news shows — versus 41% for local stations — while News and Reality accounted for 63% of large-screen (CTV) ad spend and News alone took 39% on mobile, according to Pixalate's…
Why we’re bringing Agentic Advertising into Media Planning with OpenProposal
Learn about the value of OpenProposal extending agentic advertising into the RFP workflow, and creating a win for all stakeholders The post Why we’re bringing Agentic Advertising into Media Planning with OpenProposal appeared first on IAB…
Does the industry need Agentic Advertising?
IAB Tech Lab's new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising The post Does the industry need Agentic Advertising? appeared first on IAB Tech Lab .
Pixalate Launches OpenEPG DB™ 1.0 & Pre-Bid API for CTV Programmatic Advertising
Pre‑Bid API Enriches Open Programmatic CTV Bid Requests With a Standard Content Object in Real Time Across 6,192 U.S. Apps on Roku, Samsung Tizen, Amazon Fire TV, LG webOS, Vizio SmartCast, Apple tvOS, Android TV, Android and iOS…