Generative creative, AI buying agents and ads inside AI assistants.
Brands are starting to experiment with advertising formats that integrate with ChatGPT, allowing them to interact directly with users through conversational AI. This marks a shift toward more interactive and personalized ad experiences…
A group of 300 publishing executives has presented a bill to Congress that would mandate AI scraping bots to identify themselves when accessing online content. This move coincides with Cloudflare updating its crawler management tools.
OpenAI is aiming to generate a billion dollars in advertising revenue from its ChatGPT platform by year-end. The company faces the challenge of convincing advertisers to invest at scale in its AI-driven ad offerings.
Criteo has expanded its ChatGPT-based advertising offerings to six countries in Asia. This move aims to enhance ad personalization and engagement by leveraging AI-driven conversational technology.
A recent survey by Lob indicates that 62% of US consumers feel more cautious about digital ads due to AI. The study also notes a rise in trust for print advertising, with 34% now viewing it as more reliable than digital formats.
Firsthand's Michael Rubenstein argues that traditional static ads are being replaced by adaptive brand experiences powered by AI. The company believes that artificial intelligence enables marketers to move beyond predetermined messages…
Sean Black of Audience Path by Dailymotion highlights that the effectiveness of AI in advertising depends heavily on the quality of the data it uses. He urges marketers to critically assess their data before relying on AI-driven tools for…
A new MCP server is being used to automate the analysis of advertising performance on Meta platforms. This technology streamlines the process of evaluating ad results, reducing manual work for marketers.
LiveRamp is broadening its collaboration with OpenAI to allow brands to target advertisements within ChatGPT. This move will give advertisers new opportunities to reach users through conversational AI platforms.
LiveRamp is broadening its partnership with OpenAI, allowing brands to target ads within ChatGPT. This move integrates LiveRamp's identity and data solutions with OpenAI's conversational platform, opening new avenues for advertisers to…
Adobe is forecasting that traffic to retail websites originating from ChatGPT and similar AI tools will rise by 130% during the upcoming holiday season. This projection highlights the growing influence of generative AI on consumer shopping…
Publishers are being pushed to make increasingly consequential decisions about AI. Allow this crawler. Block that one. License another. Update robots.txt. Protect premium content. Negotiate with an AI platform. Yet... The post Blocking AI…
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
Entry-level talent is challenged by AI in the workforce. What are some of the solutions for that cohort?
John Kahan explains how Palantir lets clients control their own data destiny, and what differential privacy means as a differentiator.
AppLovin is currently involved in a lawsuit related to its use of artificial intelligence. Despite this legal challenge, some analysts suggest the company's stock remains reasonably valued.
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
When the major agency groups talk up their AI investments, they'll emphasise the new possibilities around personalisation and creativity at scale which the technology opens up. But at the moment, a new survey from IAB Europe suggests that…
CANNES, France — The “click economy” that has driven digital advertising for three decades is facing its most serious structural challenge yet. Flowcode CEO Tim Armstrong, who built Google’s ad sales operation and later ran AOL and Yahoo…
Learn about the value of OpenProposal extending agentic advertising into the RFP workflow, and creating a win for all stakeholders The post Why we’re bringing Agentic Advertising into Media Planning with OpenProposal appeared first on IAB…
A career in advertising can feel like a series of technological tsunamis. First came the internet, then the shift to mobile, and now the industry is navigating the powerful currents of artificial intelligence. Each wave has demanded a…
You'll often hear it said, in discussions about AI's impact on marketers' day-to-day work lives, that by handling repetitive and menial tasks, AI frees up more time for strategic thinking. Indeed, a new report from advertiser trade group…
IAB Tech Lab's new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising The post Does the industry need Agentic Advertising? appeared first on IAB Tech Lab .
CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising…