Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
· 4d ago · Originally reported by Digiday
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Digiday.
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Go deeper
Related stories
Bell Media Integrates AI Video Creation Into Self-Serve Ad Platform
Bell Media has added artificial intelligence-powered video creation tools to its self-serve advertising platform. This update enables advertisers to quickly generate video ads using AI, streamlining the creative process for campaigns.
OpenAI Explores Personalized ChatGPT Ads Using User Memory
OpenAI is considering using ChatGPT's memory feature to deliver more personalized ads to users. This approach would tailor advertising content based on users' previous interactions and preferences within the chatbot.
AI Adoption Shifts Media Planning and Reveals Industry Insights
Artificial intelligence has become a standard tool in media planning, with widespread adoption across organizations. The technology is now highlighting deeper aspects of the advertising industry, moving beyond initial experimentation to…
AIMM Forum Launches to Unite AI Leaders in Media and Marketing
The company behind FutureWeek has launched AIMM Forum, a new independent organization focused on artificial intelligence in media and marketing. The forum aims to bring together senior leaders globally to discuss and navigate AI's impact…
Brands Explore Effective Ways to Disclose AI Use in Customer Interactions
Brands are rethinking how they inform customers about AI-driven interactions, shifting from simple legal notices to more thoughtful design choices. The goal is to build trust by labeling AI involvement at appropriate moments during chats…
Bonn Group Launches ChatGPT Ads Campaign as First Bread Brand in India
Bonn Group has become the first bread brand in India to advertise using ChatGPT Ads. This marks an early adoption of conversational AI advertising by a food brand in the region.