Retailers turning shopper data into ad businesses.
Best Buy Ads is broadening its advertising offerings by moving further into commerce media and connected TV (CTV). This expansion signals the retailer's commitment to leveraging its customer data and digital platforms for more targeted…
The rise of retail media is leading to more sponsored placements appearing before organic results on digital shelves. This trend is prompting questions about whether paid ads are overshadowing organic product visibility for brands and…
Omnicom has appointed Bec Penn to oversee its retail media initiatives in Australia. This move signals the company's focus on expanding its presence in the growing retail media sector within the region.
McDonald’s is testing commerce media initiatives in the United States, marking its entry into the digital advertising space. The trial aims to leverage McDonald’s customer data and digital platforms to deliver targeted ads and promotions.
Convenience store chains are increasingly developing and managing their own retail media platforms. By taking ownership, these retailers aim to directly connect brands with shoppers through in-store and digital advertising channels.
McDonald’s is examining ways to leverage its physical locations for retail media, aiming to connect brands with customers during in-person visits. The company is considering how to use its stores as advertising platforms, potentially…
Walmart appears to be increasing its investment and attention in the retail media sector. This move suggests the company is aiming to capitalize on the growing trend of retailers offering advertising solutions to brands within their…
Delta Air Lines is starting an advertising business, following a similar move by United Airlines. This initiative signals a growing trend among airlines to monetize their customer data and digital platforms through advertising.
CANNES, France – Retail media has spent years promising advertisers a seamless system connecting ads, shoppers and sales. The industry has also spent years handing marketers a collection of platforms, dashboards and passwords that suggest…
CANNES, France – Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter. As data, artificial intelligence and commerce media reshape the industry, trust has become…
CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions…
Commerce media’s growth is showing no signs of slowing. According to an EMARKETER forecast, that category is on track to account for more than one in every four dollars allocated to digital advertising overall. But for commerce brands…