IAB Europe draft cuts in-store ad impression formula to six inputs
· 4d ago · Originally reported by PPC Land
IAB Europe draft cuts in-store ad impression formula to six inputs
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
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