Moulinex gains 2.5x click-through rate from Equativ and Valiuz shoppable ads
· 4d ago · Originally reported by PPC Land
Moulinex gains 2.5x click-through rate from Equativ and Valiuz shoppable ads
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
CTR (click-through rate)
CTR (click-through rate) is the percentage of ad impressions that result in a click, calculated as clicks divided by impressions, multiplied by 100.
Shoppable ads
Shoppable ads are ads that let people browse or buy the featured products directly, or with one tap or QR scan, instead of only showing the product and linking elsewhere.
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