Is the growth of retail media squeezing brand budgets?
· 4d ago · Originally reported by Campaign UK
Is the growth of retail media squeezing brand budgets?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Campaign UK.
Read the original at Campaign UK
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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