OpenX Names John Rogers as Senior VP of Global Publisher Development
· 5d ago · Originally reported by ExchangeWire
OpenX has appointed John Rogers to the role of Senior Vice President of Global Publisher Development. This move signals the company's focus on strengthening relationships with publishers worldwide.
Why it matters
Leadership changes in publisher development can impact how ad tech platforms collaborate with media owners, potentially affecting inventory quality and revenue opportunities.
Explain it like I’m new here
It's like a sports team hiring a new coach to help them work better with other teams and win more games.
Read the original at ExchangeWire
Terms in this story
Go deeper
Related stories
OpenX Introduces PRIVO-Verified CTV Private Deals for Children's Ad Compliance
OpenX has launched private marketplace deals for connected TV inventory that carry PRIVO privacy audits, addressing varying US state laws that define protected minors at different ages. The third-party verification aims to give brands more…
Analyst: HUMAN Needs More Client Wins to Challenge Duopoly in Ad Verification
HUMAN Security faces an uphill battle breaking into the ad verification market currently dominated by DoubleVerify and Integral Ad Science. An industry analyst estimates the two incumbents control about 75% of spend, while OpenX remains…
OpenX Becomes First Platform to Integrate HUMAN Security's Ad Verification Suite
OpenX has become the first ad exchange platform to adopt HUMAN Security's full ad verification suite, bringing reason codes, supply-path analysis, and brand safety agents to exchanges, SSPs, and DSPs. Pricing details and accuracy…
HUMAN Security Launches AI Verification Suite for Platforms, OpenX as First Partner
HUMAN Security has introduced an AI-powered verification suite designed for digital platforms. OpenX, a major programmatic ad exchange, is serving as the launch partner for the new product offering.
Sovrn Taps Former OpenX, Index Exchange Exec Jesse Brooks to Lead Demand Partnerships
Sovrn has hired Jesse Brooks, who previously led buyer development at OpenX and Index Exchange, to head its demand partnerships team. The move brings experienced programmatic leadership to the publisher-focused ad tech company.
OpenX Hires John Rogers as Senior VP of Global Publisher Development
OpenX has named John Rogers as its new senior vice president of global publisher development. Rogers, who previously worked at Roku overseeing global programmatic partnerships, brings over 25 years of experience to the role.