On Device Appoints New COO and Promotes Commercial Director
· 1h ago · Originally reported by ExchangeWire
On Device, a company specializing in brand lift measurement, has named Meg Fisher as its new chief operating officer and promoted Sami Smith to commercial director. These leadership changes aim to support the company's continued growth and operational efficiency.
Why it matters
Leadership changes at measurement firms can influence how advertisers and brands assess campaign effectiveness, impacting the broader ad tech ecosystem.
Explain it like I’m new here
It's like a sports team picking new coaches to help the players win more games.
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