Kevel Raises $52 Million to Expand AI Commerce Media Infrastructure
· 1h ago · Originally reported by StreetInsider
Kevel has secured $52 million in funding to enhance its AI-powered infrastructure for commerce media. The investment aims to support the company's growth and development of tools that help retailers and brands deliver targeted advertising within digital commerce environments.
Why it matters
This funding highlights the growing importance of AI and infrastructure in powering retail media networks, a rapidly expanding segment of digital advertising.
Explain it like I’m new here
Kevel got a big chunk of money to build smarter tools that help online stores show better ads to shoppers.
Read the original at StreetInsider
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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