Kevel Raises £39 Million to Expand AI-Powered Commerce Media Infrastructure
· 2h ago · Originally reported by Yorkshire Post
Kevel has secured £39 million in funding to enhance its AI-driven infrastructure aimed at supporting the growth of commerce media. The investment will help the company scale its technology and expand its offerings in the rapidly evolving retail media landscape.
Why it matters
This funding highlights the increasing importance of AI and infrastructure in powering retail and commerce media, as brands and retailers seek more efficient ways to deliver targeted advertising.
Explain it like I’m new here
Kevel got a big investment to make smarter tools that help online stores show better ads to shoppers.
The deal
Kevel → Kevel · investment · announced
See the full M&A tracker.
Read the original at Yorkshire Post
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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