Kevel Raises $52M to Expand AI-Driven Commerce Media Infrastructure Globally
· 2h ago · Originally reported by Pluang
Kevel has secured $52 million in funding to grow its AI-powered commerce media infrastructure worldwide. The investment will support the company's efforts to enhance its technology and expand its reach in the digital advertising sector.
Why it matters
This funding highlights the growing importance of AI and commerce media in digital advertising, enabling retailers and brands to better monetize their online platforms.
Explain it like I’m new here
It's like giving a store more money to build smarter shelves that show the right products to each shopper.
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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