Amazon Black Friday Week Runs Nov 19-30 With Deal Drops and Alexa Auto-Buys
· 26h ago · Originally reported by PPC Land
Amazon's Black Friday Week spans November 19-30, with deals dropping at midnight and again at 8 a.m. PT on Black Friday and Cyber Monday. The event also introduces Alexa for Shopping auto-buying at set prices, raising questions about how sellers and advertising fit into the extended promotion window.
Why it matters
Amazon's shopping events drive significant retail media ad spend, and the extended deal window plus voice-driven auto-purchases could shift how sellers and advertisers plan campaigns and compete for visibility.
Explain it like I’m new here
It's like a two-week-long store-wide sale where a helper robot can grab things for you the moment they hit a price you like, and sellers pay to have their items shown first.
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