Google Expands Ad Targeting to Include User Photos and Emails
· 3h ago · Originally reported by All About Cookies
Google has updated its ad targeting policies to allow the use of personal photos and emails for advertising purposes. This change means that user-generated content, such as images and email data, may now inform the ads users see across Google's platforms.
Why it matters
This shift raises significant privacy concerns and could impact how users' personal information is leveraged for targeted advertising, potentially changing the landscape of digital ad personalization.
Explain it like I’m new here
It's like Google looking at your family photos and emails to decide which ads to show you.
Read the original at All About Cookies
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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