Universal Ads Expands TV Ad Access Through 12 New Partner Platforms
· 56m ago · Originally reported by PPC Land
Universal Ads has added 12 partner platforms, including Topsort, Koddi, Kochava, and WorkMagic, allowing their users to book TV ads without extra Universal Ads fees or contracts. The move follows recent changes by NBCUniversal, potentially altering how partners price and offer TV ad inventory.
Why it matters
This development makes it easier for advertisers using various platforms to access TV ad inventory, potentially increasing competition and transparency in TV ad buying.
Explain it like I’m new here
It's like letting more stores sell the same movie tickets, so you have more places to buy from and maybe better prices.
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