Universal Ads Integrates TV Buying with Modern Media Buying Platforms
· 2h ago · Originally reported by Business Wire
Universal Ads has announced a new solution that allows TV ad buying to be managed alongside digital media within a single workflow. This integration aims to streamline the process for advertisers who want to coordinate campaigns across both traditional TV and digital channels.
Why it matters
Bringing TV and digital ad buying together helps advertisers plan and execute campaigns more efficiently, potentially improving results and reducing complexity.
Explain it like I’m new here
It's like being able to order both pizza and burgers from the same app instead of calling two different places.
Read the original at Business Wire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
Go deeper
Related stories
Olyzon Debuts Agentic Orchestration Platform for Cross-Channel Ad Buying
Olyzon has introduced a new platform that uses agent-based technology to manage media budgets across various advertising channels and partners. The system integrates with major DSPs, SSPs, and measurement providers, initially focusing on…
Creators Expand Into TV, Prompting Brands to Rethink Advertising Strategies
Daniel Druger of Universal Ads/Comcast highlighted the growing influence of creators as they move from social media and long-form video into television. This shift suggests that brands will need to adapt their advertising approaches to…
Israeli Ad Tech Company Reportedly Focused Campaigns on Starlink Users
Sources indicate that an Israeli ad tech firm has been specifically targeting users of Starlink, the satellite internet service. Details about the scale or intent of these campaigns have not been disclosed.
Adnami Launches Express Supply Agents for Attention-Based Ad Optimisation
Adnami has introduced Express Supply Agents, a new tool designed to optimise advertising supply based on attention metrics or other chosen criteria. This solution aims to make Adnami’s optimisation technology more widely available across…
Pinterest Expands Programmatic Ad Buying to North, South America and APAC
Pinterest is broadening its programmatic advertising capabilities, making ad inventory available for automated buying across North and South America as well as the Asia-Pacific region. This move allows advertisers in these markets to…
Pinterest Makes Premium Ad Inventory Available to Programmatic Buyers
Pinterest has announced that its premium advertising inventory can now be accessed through programmatic channels. This move allows advertisers to purchase high-value Pinterest ad placements using automated buying platforms.