Israeli Ad Tech Company Reportedly Focused Campaigns on Starlink Users
· 2h ago · Originally reported by The Next Web
Sources indicate that an Israeli ad tech firm has been specifically targeting users of Starlink, the satellite internet service. Details about the scale or intent of these campaigns have not been disclosed.
Why it matters
Targeting users of a specific internet service like Starlink could raise privacy, security, and targeting concerns, especially as satellite internet expands to new regions.
Explain it like I’m new here
It's like a company sending special ads just to people who use a certain kind of internet, which could make some people worried about their privacy.
Read the original at The Next Web
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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