Adnami Launches Express Supply Agents for Attention-Based Ad Optimisation
· 54m ago · Originally reported by ExchangeWire
Adnami has introduced Express Supply Agents, a new tool designed to optimise advertising supply based on attention metrics or other chosen criteria. This solution aims to make Adnami’s optimisation technology more widely available across the digital advertising market.
Why it matters
Attention metrics are becoming increasingly important for advertisers seeking to improve campaign effectiveness. Tools that automate and broaden access to such optimisation can help advertisers achieve better results and more efficient media buying.
Explain it like I’m new here
It's like having a smart helper that always picks the best spots to show ads where people are most likely to pay attention.
Read the original at ExchangeWire
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Attention metrics
Attention metrics estimate how much people actually noticed or engaged with an ad, using signals like time in view, screen share, interaction and eye-tracking panels, beyond simple viewability.
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