TV Networks Target DTC Brands Amid Growing Competition from Meta
· 4h ago · Originally reported by Next in Media | Mike Shields
TV networks are increasingly seeking to attract direct-to-consumer (DTC) brands as advertisers, even as Meta remains a dominant force in digital advertising. The competition highlights the shifting landscape as traditional and digital platforms vie for DTC ad budgets.
Why it matters
This matters because DTC brands have become significant ad spenders, and their choices influence how advertising dollars are distributed between traditional TV and digital giants like Meta.
Explain it like I’m new here
It's like TV channels and social media both trying to get new online stores to advertise with them instead of each other.
Read the original at Next in Media | Mike Shields
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