Meta Reports Andromeda AI Improved Facebook Ad Conversions by 2.4% Since 2025
· 1h ago · Originally reported by PPC Land
Meta announced that its Andromeda AI system has increased Facebook ad conversions by 2.4% since 2025. The company says every eligible ad on Facebook and Instagram is now evaluated at a much higher rate, with over a billion scores per second per GPU server, a significant jump from previous years.
Why it matters
This matters because improvements in ad conversion rates can directly impact advertisers' return on investment and Meta's advertising revenue. Enhanced AI-driven scoring could make ad targeting more effective and efficient.
Explain it like I’m new here
It's like Meta upgraded its sorting machine so it can pick the best ads for you much faster, helping more people click on them.
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