Cuttable Raises $20M to Automate Creative for Meta Ads
· 6h ago · Originally reported by Adweek
Australian startup Cuttable has secured $20 million in funding to develop technology that automates the process of turning brands' photos and videos into ads for Meta platforms. The company aims to streamline creative production, which it sees as the next frontier for automation in digital advertising.
Why it matters
Automating creative assets could make ad campaigns faster and more efficient, reducing manual work for brands and agencies and potentially improving campaign performance.
Explain it like I’m new here
It's like having a robot that quickly turns your family photos into cool posters for your school project, saving you lots of time.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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