OM SDK sandbox cuts Android ad session start to 11 ms, IAB Tech Lab says
· 2h ago · Originally reported by PPC Land
Worst-case frame overrun stayed near 119 ms, versus 589 ms on WebView, for native app publishers. Whether HTML ad sessions get the same option is unresolved.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Open Measurement SDK (OM SDK)
The Open Measurement SDK (OM SDK) is an IAB Tech Lab standard toolkit that lets verification vendors measure viewability and invalid traffic inside apps and other environments through one shared integration.
SDK (software development kit)
An SDK (software development kit) is a package of pre-built code developers add to apps to provide features, such as showing ads, measuring installs or analytics, without building them.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
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