Microsoft Advertising Integrates with HubSpot Ahead of Holiday Season
· 1h ago · Originally reported by Search Engine Land
Microsoft Advertising has launched a new integration with HubSpot, aiming to streamline campaign management for marketers as the holiday season approaches. This partnership is expected to help advertisers more easily connect their CRM data with ad campaigns.
Why it matters
Integrating advertising platforms with CRM tools like HubSpot allows marketers to better target and measure their campaigns, which is especially valuable during high-traffic periods like the holidays.
Explain it like I’m new here
It's like connecting your address book to your holiday card list so you can send the right cards to the right people more easily.
Read the original at Search Engine Land
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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