Invoca AI Agents Integrate with EHRs, Booking Patient Visits That Inform Ad Bidding
· 2h ago · Originally reported by PPC Land
Invoca's AI agents now book patient appointments directly in Epic and four other electronic health record systems. Data from these booked visits is being used to inform Google and Meta ad bidding strategies, raising questions about what patient information is shared.
Why it matters
This development highlights the intersection of healthcare data and digital advertising, raising privacy concerns about how sensitive patient information may be used for ad targeting and optimization.
Explain it like I’m new here
It's like a robot booking your doctor's visit and then telling advertisers so they can show you more relevant ads.
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