Jio eyes Google, Meta's ad turf with household-level targeting across mobile and CTV
· 3h ago · Originally reported by BMI
Jio eyes Google, Meta's ad turf with household-level targeting across mobile and CTV
This is the outlet’s own summary while our desk writes an explainer. Read the full story at BMI.
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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