Google Launches Universal Cart in US as Meta Enables Default In-App Product Browsing
· 2h ago · Originally reported by PPC Land
Google has introduced its Universal Cart feature to US users on Search and Gemini, allowing shoppers to add products from multiple retailers in one place. Meanwhile, Meta will make in-app product browsing the default setting for existing ads starting October 28, 2026.
Why it matters
These updates signal a push by major platforms to streamline online shopping and keep users within their ecosystems, which could impact how advertisers and retailers approach digital commerce.
Explain it like I’m new here
It's like Google and Meta making it easier to shop without leaving their apps, so you can buy things from different stores all in one spot.
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