VIOOH Partners with GSTV to Open US Fuel Station Network to Programmatic DOOH Buyers
· 3h ago · Originally reported by ExchangeWire
Digital out-of-home supply-side platform VIOOH announced a strategic partnership with GSTV, whose network spans tens of thousands of US fuel and convenience retailers. The deal makes GSTV's national inventory available to programmatic buyers through VIOOH's platform.
Why it matters
It extends programmatic buying into out-of-home screens, letting advertisers plan and purchase gas station TV placements the same way they buy digital ads.
Explain it like I’m new here
It's like a big online store adding a whole new aisle of TV screens at gas stations that advertisers can rent automatically.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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