Ozen.fm Secures BBC Podcast Ad Sales Rights Across Latin America
· 4h ago · Originally reported by Net Influencer
Ozen.fm has won the rights to sell advertising on BBC podcasts in Latin America, positioning itself on the pitch that brands will pay for audio inventory backed by measurable performance. No financial terms were disclosed.
Why it matters
Podcast advertising in Latin America is still maturing, and a measurable-audio pitch from a recognized publisher like the BBC could push more brand budgets into the channel.
Explain it like I’m new here
It's like being picked to sell ad space in a famous radio station's shows, with a promise that advertisers can actually see whether their ads worked.
Read the original at Net Influencer
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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