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CTVIndia

SportVot Expands Grassroots Sports Streaming to Android TV and Amazon Fire TV

· 2h ago · Originally reported by MediaNews4U

SportVot, an Indian sports streaming platform focused on grassroots and regional sports, is expanding its service from mobile to connected TV by launching on Android TV and Amazon Fire TV. The move brings its content onto larger living-room screens.

Why it matters

CTV expansion means more big-screen ad inventory, which typically commands higher CPMs. It's a small but telling signal of how niche sports streamers are chasing the same connected-TV ad dollars as major players.

Explain it like I’m new here

It's like a local sports channel that used to be only on your phone now showing up on your smart TV so the whole family can watch.

Read the original at MediaNews4U

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