Magnite Study: Korean CTV Streamers Tolerate 7 Minutes of Ads Per Hour
· 54m ago · Originally reported by PPC Land
A Magnite survey of 905 South Korean connected TV (CTV) users found that viewers typically accept up to 7 minutes of ads per hour. The study also noted that 69% of users often watch with others and subscribe to an average of five streaming services. Pause ads are less common in Korea compared to Hong Kong.
Why it matters
Understanding ad tolerance and viewing habits in different markets helps advertisers and streaming platforms optimize their strategies for engagement and revenue.
Explain it like I’m new here
It's like people in Korea are okay with a few TV ads while watching shows, but not as many as in some other places.
Terms in this story
Go deeper
Related stories
Pinterest Expands Ad Sales via Amazon and Google DSPs in Select Regions
Pinterest now allows enterprise advertisers to buy its video and display ad inventory through Amazon and Google demand-side platforms (DSPs) in three regions outside Europe. Magnite serves as Pinterest's primary supply partner for these…
Pinterest Expands Programmatic Advertising via Magnite and Google Partnership
Pinterest is enhancing its programmatic advertising capabilities by partnering with Magnite and Google. This collaboration aims to streamline ad buying and improve access for advertisers seeking to reach Pinterest's audience through…
Pinterest Makes Display and Video Inventory Available Programmatically via Magnite
Pinterest is now allowing programmatic ad buyers to access its display and video ad inventory through major demand-side platforms, including Amazon, Google, and Yahoo, with Magnite serving as the primary supply-side platform. This move…
Magnite Claims Its Ads Surpass Cint's Ad Recall Lift Benchmark by 136%
Magnite reports that its ads achieved a 136% higher ad recall lift compared to Cint's benchmark, with connected TV (CTV) campaigns showing particularly strong results. However, details such as the number of campaigns, sample size, and…
Magnite Now Available as Bidder in CloudX Mobile App Auctions
Magnite's DV+ demand can now participate in mobile app auctions on CloudX via an OMSDK-certified SDK. This integration allows publishers to access Magnite's demand, but no information on fill rates, pricing, or revenue impact was disclosed.
Magnite Shares May Be Undervalued as LG Renews CTV Advertising Partnership
Magnite's stock is suggested to be trading below its estimated fair value, coinciding with the extension of its connected TV (CTV) partnership with LG. This renewed collaboration could strengthen Magnite's position in the CTV ad tech…