Magnite Now Available as Bidder in CloudX Mobile App Auctions
· 2h ago · Originally reported by PPC Land
Magnite's DV+ demand can now participate in mobile app auctions on CloudX via an OMSDK-certified SDK. This integration allows publishers to access Magnite's demand, but no information on fill rates, pricing, or revenue impact was disclosed.
Why it matters
This move expands Magnite's reach in mobile app programmatic advertising, potentially increasing competition and monetization options for app publishers.
Explain it like I’m new here
It's like letting a new big buyer join an online auction for ad spaces in mobile apps, giving sellers more chances to make money.
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
SDK (software development kit)
An SDK (software development kit) is a package of pre-built code developers add to apps to provide features, such as showing ads, measuring installs or analytics, without building them.
Fill rate
Fill rate is the percentage of ad requests that are actually filled with an ad, calculated as impressions served divided by ad requests, multiplied by 100.
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