Magnite Claims Its Ads Surpass Cint's Ad Recall Lift Benchmark by 136%
· 2h ago · Originally reported by PPC Land
Magnite reports that its ads achieved a 136% higher ad recall lift compared to Cint's benchmark, with connected TV (CTV) campaigns showing particularly strong results. However, details such as the number of campaigns, sample size, and dates were not disclosed.
Why it matters
Ad recall lift is a key metric for advertisers evaluating campaign effectiveness, especially in CTV. Without transparency on methodology, buyers should interpret these results cautiously.
Explain it like I’m new here
Magnite says their ads help people remember brands much better than average, but they didn’t share all the details.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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