Search campaigns drop to 41% of Google Ads clicks in Brainlabs data
· 2h ago · Originally reported by PPC Land
Organic sessions fell 10.5% across 54 Brainlabs clients and AI visits made up only 5% of the loss. Can paid search price a click whose decision it never saw?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
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