Programmatic Advertising Helps CPG Brands Reconnect With Consumers
· 2d ago · Originally reported by MediaPost
Consumer packaged goods (CPG) companies are increasingly using programmatic advertising to rebuild and strengthen relationships with their customers. By leveraging data-driven targeting and automation, these brands aim to deliver more relevant and timely ads to consumers.
Why it matters
This matters because programmatic advertising allows CPG brands to reach the right audiences more efficiently, improving campaign effectiveness and customer engagement in a competitive market.
Explain it like I’m new here
It's like using a smart robot to send the right coupons to people who actually want them, instead of just guessing.
Read the original at MediaPost
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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