OptimizeRx Expands Into Programmatic Advertising for Healthcare Marketing
· 1h ago · Originally reported by AdExchanger
OptimizeRx, a tech provider for healthcare communications, is moving into programmatic advertising. The company aims to automate and scale how healthcare marketers reach providers through digital channels integrated with medical systems.
Why it matters
This shift shows how programmatic technology is being adopted in specialized sectors like healthcare, potentially improving targeting and efficiency for medical marketers.
Explain it like I’m new here
It's like doctors getting helpful ads about new medicines right inside their work software, thanks to smarter computer systems.
Read the original at AdExchanger
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Go deeper
Related stories
Pawan Dhiman Appointed Director of Programmatic at Omnicom Media Canada
Pawan Dhiman has joined Omnicom Media Canada as Director of Programmatic. This move signals the agency's continued investment in programmatic advertising leadership.
Netflix Expands Ad Targeting and Measurement via The Trade Desk Partnership
Netflix is enhancing its advertising capabilities by integrating with The Trade Desk. This move will allow advertisers to use advanced targeting and measurement tools when placing ads on Netflix's platform.
DV360 Adds Gemini-Curated Bundles, Allowing 50 Packages Per Line Item
Google's DV360 platform now lets advertisers assign up to 50 curated deal packages per line item, including options for CTV, live sports, and major event campaigns. The bundles are curated using Gemini, Google's AI, streamlining bulk…
Supply-Side Targeting Accounts for 37% of Programmatic Ad Spend
Recent data reveals that over a third of programmatic advertising spend is now managed through supply-side targeting, marking a shift from traditional demand-side platform controls. This trend indicates a significant change in how…
Google DV360 API v5 Beta Removes Customer Match Audience Management
Google's DV360 API v5 beta no longer supports Customer Match audience management, affecting how advertisers handle audience targeting. The update also introduces changes to inventory source IDs and improves readability for DOOH insertion…