Pinterest Expands Programmatic Advertising Offerings
· 2d ago · Originally reported by Pinterest Newsroom
Pinterest has announced new developments related to its programmatic advertising deals. The company is enhancing its platform to allow advertisers to buy ads more efficiently through automated systems.
Why it matters
Programmatic deals make it easier for brands to reach Pinterest's audience using automated ad buying, which can improve targeting and efficiency.
Explain it like I’m new here
It's like letting computers automatically buy the best spots for ads on Pinterest, instead of people doing it by hand.
Read the original at Pinterest Newsroom
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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