MS NOW Broadens Membership to Include Connected TV Platforms Before Election Day
· 1h ago · Originally reported by Business Wire
MS NOW has expanded its membership to cover connected TV (CTV) platforms just ahead of Election Day. This move likely aims to enhance digital advertising reach and coordination across emerging CTV channels during a critical political advertising period.
Why it matters
As political campaigns increasingly use CTV for targeted ads, including these platforms in industry groups helps set standards and improve transparency in a rapidly growing ad channel.
Explain it like I’m new here
It's like letting new streaming TV apps join a club so everyone can play by the same advertising rules during a big event.
Read the original at Business Wire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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