CTV Surpasses Cable in Political Ad Spending During Midterm Elections
· 3h ago · Originally reported by ADWEEK
For the first time in a midterm election cycle, connected TV (CTV) platforms have attracted more political ad spending than traditional cable TV. This marks a significant shift in how political campaigns allocate their advertising budgets.
Why it matters
This change highlights the growing influence of digital streaming platforms in reaching voters, signaling a major transition from traditional to digital media in political advertising.
Explain it like I’m new here
It's like more people putting up campaign posters online than on street billboards for the first time ever.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
Netflix Ad-Supported Tier to Join Australia's Official TV Ratings in 2027
Netflix's ad-supported tier will be included in Australia's official TV ratings starting February 2027. The platform accounted for 5.1% of Australian TV streaming in Q3, with its viewing data to be reported monthly, unlike the daily…
Prime Video to Air Four Live Sports Events With Ads on Black Friday
Amazon Prime Video will broadcast four live sports games, including NFL, NBA, and NHL, on November 27, with ads shown even to Ultra subscribers. Amazon anticipates its advertising revenue growth to accelerate this quarter.
De Beers Uses Samsung Ads to Reach 6 Million Households in India
De Beers has executed an advertising campaign using Samsung Ads, reportedly reaching 6 million households across India. The campaign leverages connected TV (CTV) inventory to promote De Beers' brand to a large audience.
India Sees 78 Million New CTV Viewers in a Year, Raising Questions on Ad Spend Value
India's connected TV (CTV) audience grew by 78 million in the past year, prompting brands to assess whether their increased spending on premium CTV advertising delivers measurable value. The surge in viewers highlights the need for better…
Affle Expands AI-Driven Advertising Capabilities to Connected TV
Affle is extending its artificial intelligence-powered advertising solutions beyond mobile platforms, with a stronger focus on connected TV. This move signals the company's intent to broaden its reach across digital screens and leverage AI…
InTheGame CEO Highlights Six CTV Ad Formats to Shorten Streaming Ad Breaks
InTheGame's CEO discussed six connected TV ad formats, including double box ads that occupy a quarter of the screen during live sports pauses. The company is promoting these formats to streaming publishers as a way to reduce ad break…