Affle Expands AI-Driven Advertising Capabilities to Connected TV
· 1h ago · Originally reported by Storyboard18
Affle is extending its artificial intelligence-powered advertising solutions beyond mobile platforms, with a stronger focus on connected TV. This move signals the company's intent to broaden its reach across digital screens and leverage AI for more targeted ad delivery.
Why it matters
As consumers increasingly use connected TVs, ad tech companies are adapting their technology to reach audiences across devices. AI-driven targeting can improve ad relevance and efficiency in this growing channel.
Explain it like I’m new here
It's like a company that used to show smart ads on your phone now also showing them on your smart TV.
Read the original at Storyboard18
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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