PHYND Reports High Engagement Among Returning Smart TV Game Players
· 1h ago · Originally reported by PPC Land
PHYND shared that players who return to its smart TV games three or more times account for 81% of gameplay, with 41.5% of their time spent on family franchise titles. The company did not provide sample size or date details for the data.
Why it matters
Understanding player engagement on smart TVs helps advertisers and buyers assess the potential reach and effectiveness of in-game ad placements in the connected TV ecosystem.
Explain it like I’m new here
It's like most people who keep coming back to play games on their smart TVs spend almost half their time on family-friendly games, which matters if you want to show ads there.
Terms in this story
Go deeper
Related stories
YouTube Reaches 150 Million Subscribers Amid Surge in Connected TV Viewing
YouTube has achieved a milestone of 150 million subscribers, coinciding with a significant increase in connected TV (CTV) viewership. This growth highlights the platform's expanding presence in the living room and its importance in the…
DoubleVerify Q3 Revenue Slightly Exceeds Expectations Driven by CTV Transactions
DoubleVerify reported third-quarter revenue that slightly surpassed analyst estimates, attributing the growth to increased transactions in connected TV (CTV) advertising. The company's performance highlights ongoing demand for verification…
De Beers Uses Samsung Ads to Reach 6 Million Indian Households, Boosts Message Association
De Beers partnered with Samsung Ads to deliver its advertising to 6 million households in India, resulting in a reported 14% increase in message association. The campaign leveraged Samsung's connected TV ad platform to expand reach and…
Netflix Lowers 2026 Ad Revenue Forecast to $2.7 Billion, Reports 18% Growth in India
Netflix has revised its 2026 ad revenue forecast downward to $2.7 billion, while also reporting an 18% increase in revenue from its India operations. The company did not provide further details in the excerpt.
YouTube Sees Growth in Subscriptions as Connected TV Usage Increases
YouTube is experiencing a rise in subscriptions, coinciding with more users accessing the platform via connected TV (CTV) devices. This trend highlights a shift in how audiences consume video content, moving from mobile and desktop to…
YouTube Sees Growth in Subscriptions as Connected TV Usage Increases
YouTube is experiencing an increase in paid subscriptions, coinciding with more users accessing its platform via connected TV devices. This trend highlights the growing importance of TV screens in digital video consumption.