YouTube Sees Growth in Subscriptions as Connected TV Usage Increases
· 25h ago · Originally reported by Social Media Today
YouTube is experiencing a rise in subscriptions, coinciding with more users accessing the platform via connected TV (CTV) devices. This trend highlights a shift in how audiences consume video content, moving from mobile and desktop to larger screens in the living room.
Why it matters
The growth of YouTube subscriptions through CTV signals changing viewer habits and impacts how advertisers plan video campaigns, as CTV offers new targeting and measurement opportunities.
Explain it like I’m new here
More people are watching YouTube on their TVs at home, so they're signing up for subscriptions instead of just watching on their phones.
Read the original at Social Media Today
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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