Adtech firm DoubleVerify Q3 revenue slightly beats estimates on CTV transactions
· 3h ago · Originally reported by TradingView
Adtech firm DoubleVerify Q3 revenue slightly beats estimates on CTV transactions
This is the outlet’s own summary while our desk writes an explainer. Read the full story at TradingView.
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Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.