MOQ Protocol Introduced to Improve Live Video Streaming Efficiency and Latency
· 2h ago · Originally reported by TV Technology
A new protocol called MOQ aims to enhance live video streaming by supporting both unicast and multicast distribution, enabling simultaneous delivery to large audiences worldwide. The technology is designed to reduce latency and improve efficiency in streaming workflows.
Why it matters
Efficient and low-latency video delivery is crucial for digital advertising, especially as live and connected TV (CTV) formats grow. Improved protocols can lead to better viewer experiences and more reliable ad delivery.
Explain it like I’m new here
It's like inventing a faster, smoother way to deliver live TV to lots of people at once, so everyone sees it at the same time.
Read the original at TV Technology
Terms in this story
Latency
Latency is the time delay between a request and a response; in advertising, it is how long auctions, ad servers and creatives take to return and display an ad.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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